An extremely bitter (amer is French for bitter) French vermouth-style apéritif. It has a dark reddish-brown color and is flavored with gentian, orange, and cinchona bark, which yields quininehence, the bitterness. Amer Picon is typically taken with soda water, but is also used in various cocktails. Also known simply as Picon.
From The Food Lover's Companion, Fourth edition by Sharon Tyler Herbst and Ron Herbst. Copyright © 2007, 2001, 1995, 1990 by Barron's Educational Series, Inc.